Privacy policy

Last updated: 29.04.2026

We attach great value to your privacy. In this privacy policy, we explain which personal data we collect, and how we use, share, and protect that data. We recommend that you read this privacy policy carefully.

1. Identity and contact details of the data controller

Name: Jossy Reynvoet - Bitless Art of Riding

Legal form: General Partnership (GP/VOF)

Registered seat's address: Asserweg 33, 3690 Zutendaal (Belgium)

Enterprise number: 1005.375.801

Legal Entities Register Antwerp, Hasselt division

VAT-number: BE 1005.375.801

Email: info@jossy-reynvoet.com

Phone: +32 (0)478 36 24 45

Website: https://www.bitloze-academische-rijkunst.be/

For questions regarding this privacy policy or the processing of your personal data, you can contact our privacy contact person:

Pascale Reynvoet-Bogaerts

E-mail: info@jossy-reynvoet.com

1. Collected personal data

Personally Identifiable Information: When using our website, placing an order (for which creating a personal customer account is mandatory), creating an account for our online academy, or registering for an in-person training or workshop, we may collect certain personal data such as your first and last name, e-mail address, address, payment details, and phone number.

Account and course data: Because an account is required to make purchases in our webshop and for access to our online academy, we collect data related to your profile. This includes login credentials (stored securely), your purchase history, your course progress, results/certificates obtained, and interactions within the learning environment.

Data for in-person events: Upon registration for in-person workshops and trainings, we may, if relevant for catering, ask about your dietary requirements or allergies. Additionally, photos or video recordings may be made during these events on which you may be recognizably depicted.

Non-personally identifiable information: We may also collect certain non-personally identifiable information when you visit our website, such as your IP address, browser type, operating system, and pages visited. This information is used to improve the performance of our website and to analyze our demographic data. We collect this device data using the following technologies:

• Cookies: These are data files placed on your device or computer and often contain an anonymous unique ID. For more information about cookies and disabling cookies, please refer to our cookie policy (https://www.bitloze-academische-rijkunst.be/cookiebeleid/).

• Log files:These track actions on the website and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

• Web beacons, tags, and pixels: These are electronic files used to record data about the use of the website.
  
  

1. Use of collected personal data

We use the collected personally identifiable data for the following purposes:

• To create and manage your customer account, process your orders, keep track of your purchase history, and grant you access to purchased digital products or the online academy (legal basis: performance of a contract).

• To process and deliver your orders (legal basis: performance of a contract).

• To screen your orders for potential risk or fraud (legal basis: legitimate interest).

• To grant you access to our online academy, manage your account, and track your learning progress (legal basis: performance of a contract).

• To administratively and practically organize your registration and participation in our in-person trainings and workshops (legal basis: performance of a contract).

• To comply with our legal obligations, such as maintaining financial records (legal basis: legal obligation).

• To respond to your questions and requests (legal basis: legitimate interest and consent).

We may use the collected (non-)personally identifiable information for the following purposes:

Based on our legitimate interest:

• To improve the user experience on our website.

• To collect statistics regarding the use of our website.

• To use atmospheric photos or videos taken during our in-person workshops for general promotional purposes on our website or social media. (For targeted portrait photos, we always request prior, specific consent).

Only with your explicit consent:

• To send marketing communications (such as news, promotions, discounts, offers, and information about Jossy Reynvoet - Bitless Art of Riding and our products).

• To show personalized advertisements.

• To conduct promotion via our social media channels.

• To take into account your provided dietary requirements and/or allergies during physical workshops (explicit consent due to the processing of health data).

You can withdraw your consent for marketing purposes at any time by contacting us or by using the unsubscribe link in our communications.

1. Sharing of personal data

We will not sell, rent, or disclose your personal data to third parties for their marketing purposes without your explicit consent.

We may share your personal data with third parties, but only to the extent necessary to deliver our products to you, when legally required, or when you have given consent for this.

For the delivery of orders, we always collaborate with recognized courier services, such as Bpost.

For the secure handling of your payments, we collaborate with and share the necessary transaction data with reliable payment providers (such as Mollie, Stripe, or PayPal).

For the hosting of our online academy and the streaming of video content, we use external platforms (such as Vimeo or YouTube). These parties process data (such as your IP address and viewing behavior) in accordance with their own privacy policies and our processing agreements.

For the organization of in-person workshops, we share, if necessary, exclusively your name and any (consent-obtained) dietary requirements with the location manager or caterer. This data is used by them solely for the execution of the event and is deleted immediately thereafter.

For the operation of our services, we further utilize various other tools and third parties to ensure efficient management of our website and webshop, management of customer data, e-mail communication, processing and delivery of orders, etc.

We also use tools for collecting information via our website for analysis and marketing purposes. These tools are carefully selected and deployed to meet our operational needs and to process your personal data securely, in accordance with applicable legislation. Some of these services are located outside the European Economic Area (EU countries, Norway, Iceland, Liechtenstein), which means your data may be processed in America and/or other countries where these companies maintain and store their servers/cloud storage and backups. We always endeavor to ensure that all international data transfers are carried out in accordance with the GDPR and/or other relevant regulations such as the EU-US Data Privacy Framework (DPF), and that appropriate safeguards are taken to protect your data. This can be done, for example, through contractual agreements made with these parties (Data Processing Agreements), or via model clauses approved by the European Commission.

Upon request, we can provide you with more specific information about the recipients of your data.

1. Retention period of personal data

We never store your personal data longer than necessary to optimally deliver our products, as long as it is necessary to comply with our legal obligations, or as long as you have given your consent for this:

• Data required to comply with our accounting obligations is kept for 7 years.

• Data required to fulfill our obligations regarding the statutory warranty is kept for 2 years.

• Your customer account (for both the webshop and the online academy) and the associated data are retained as long as your account is active, or until you request us to permanently delete your account. Once your account is deleted, we anonymize the data or delete it entirely, unless we must legally retain certain data (such as invoices) for a longer period.

• Sensitive data such as dietary requirements for in-person events are permanently deleted no later than 30 days after the end of the event.

• Data provided when you subscribed to our newsletter or when you gave consent to receive marketing communications is kept until you withdraw your consent.

Once the information is no longer necessary or you have withdrawn your consent, we will delete it in a secure manner.

1. Security of personal data

We take all reasonable technical and organizational measures necessary to protect your personal data against unauthorized access, loss, misuse, or alteration. For example, we use encryption technologies and limit access to your data to authorized personnel.

1. Your rights regarding the collected personal data

You have the right to access the personal data we have collected from you. You have the right to data portability at any time, the right to correct, update, or restrict it, or to have it deleted.

You have the right to object at any time to the use of your data for direct marketing purposes or to withdraw your consent for this.

You can exercise your rights via a written request. To do so, send an e-mail to info@jossy-reynvoet.com.

We may ask you to confirm your identity if this is reasonably necessary to prevent abuse (for example, by asking you to send the request from the e-mail address linked to your order or account or, in case of serious doubt, by production of your identity card).

We respond to all requests concerning privacy within one (1) month from receipt of your question.

1. Complaints

Should you have complaints regarding the processing of your personal data, you can always contact us. We will resolve this as quickly as possible!

You also always have the right to file a complaint with the Belgian Data Protection Authority (https://www.dataprotectionauthority.be/citizen).

Belgian Data Protection Authority

Drukpersstraat 35, 1000 Brussels

+32 (0)2 274 48 00

+32 (0)2 274 48 35

contact@apd-gba.be

1. Changes to the privacy policy

We reserve the right to update or change this privacy policy at any time. Any changes will be published on this page, along with the date of update.